Volume-1 ,Issue-1, August-2025

Global Journal of Pharmaceutical and Scientific Research (GJPSR)

Abstract

ALTERNATIVE MEDICINE: SOCIOLOGY OF CONVENTIONAL, COMPLEMENTARY AND ALTERNATIVE MEDICINE

Prof. (Dr.) Mohd. Wasiullah1,Dr. Piyush Yadav2, Shreyash Singh3, Vinay Kumar Deepak4
1. Principal, Department of Pharmacy, Prasad Institute of Technology, Jaunpur, U.P., India 2. Head: Department of Pharmacy: Chemistry, Prasad Institute of Technology Jaunpur, U.P., India 3. Scholar- Department of Pharmacy, Prasad Institute of Technology, Jaunpur, U.P., India 4. Associate Prof- Department of Pharmacy, Prasad Institute of Technology, Jaunpur, U.P., India

Abstract

The heterogeneous character of contemporary healthcare is reflected in the increasing importance of complementary and alternative medicine (CAM) alongside traditional biological systems. The social aspects of conventional medicine, complementary and alternative medicine, and their integration are examined in this review, which emphasizes the ways in which health-seeking behavior is influenced by cultural views, religion, socioeconomic status, gender, age, and digital media. Additionally, it looks at patient satisfaction, public perception, regulatory frameworks, and the ethical issues surrounding the integration of complementary and alternative medicine (CAM) into traditional healthcare. A framework for comprehending medical authority, patient choice, and the social production of health and illness is provided by sociological ideas, such as functionalism, conflict theory, symbolic interactionism, and postmodern viewpoints. Future outlooks highlight how health-seeking behavior will continue to change and how complementary and alternative medicine (CAM) can help solve the complicated health requirements of modern society.
Keyword: Complementary and Alternative Medicine (CAM), Conventional Medicine, Integrative Medicine, Health-Seeking Behavior, Sociological Perspective